‘Reggae Pie’ was a music festival where Reggae music rooters, art enthusiasts, and food lovers could join together to experience three great days of music, food and art. ‘No Borders – Just Reggae’ was the main slogan used in this event. I was commissioned to develop the branding and promotional materials for the three-day festival that took place in Dublin, Cork and Galway. Inspired by the slogan, I created a theme, where the colours in the ‘Reggae Pie’ were used to highlight the Rasta culture. The subliminal message was to highlight the fact that music brings us all together and we can all partake in this metaphorical pie.